One individual, two identities: Frame switching among biculturals

Journal of Consumer Research

Volumn 35, Issue 2, 2008, Pages 279-293

  Luna, David ^a   Ringberg, Torsten ^b   Peracchio, Laura A ^b  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 47749124546     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/586914     Document Type: Article

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