An interpretive frame model of identity-dependent learning: The moderating role of content-state association

Journal of Consumer Research

Volumn 38, Issue 3, 2011, Pages 555-577

  Mercurio, Kathryn R ^a   Forehand, Mark R ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF WASHINGTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052784037     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/660837     Document Type: Article

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