The impact of accessible identities on the evaluation of global versus local products

Journal of Consumer Research

Volumn 36, Issue 3, 2009, Pages 524-537

  Zhang, Yinlong ^a   Khare, Adwait ^b  

^a UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

^b QUINNIPIAC UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70149118354     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/598794     Document Type: Article

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