The anchor contraction effect in international marketing research

Journal of Marketing Research

Volumn 48, Issue 2, 2011, Pages 366-380

  De Langhe, Bart ^a   Puntoni, Stefano ^a   Fernandes, Daniel ^a   Van Osselaer, Stun M J ^a,b  

^a Department of Marketing ^*

^b ERASMUS UNIVERSITY   (Netherlands)

Author keywords

Bilingualism; Emotions; International marketing research; Language

Indexed keywords

EID: 79955409387     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.2.366     Document Type: Article

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