English in Dutch commercials: Not understood and not appreciated

Journal of Advertising Research

Volumn 40, Issue 4, 2000, Pages 17-31

  Gerritsen, Marinel ^a   Korzilius, Hubert ^a   Van Meurs, Frank ^a   Gijsbers, Inge ^a  

^a RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442426490     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-40-4-17-31     Document Type: Article

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