Gender identity salience and perceived vulnerability to breast cancer

Journal of Marketing Research

Volumn 48, Issue 3, 2011, Pages 413-424

  Puntoni, Stefano ^a   Sweldens, Steven ^b   Tavassoli, Nader T ^c  

^a ERASMUS UNIVERSITY   (Netherlands)

^b INSEAD   (Netherlands)

^c LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

Breast cancer; Defense mechanisms; Perceived risk; Self affirmation; Self identity

Indexed keywords

EID: 79959339389     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.3.413     Document Type: Article

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