You Are What They Eat: The Influence of Reference Groups on Consumers' Connections to Brands

Journal of Consumer Psychology

Volumn 13, Issue 3, 2003, Pages 339-348

  Escalas, Jennifer Edson ^a   Bettman, James R ^b  

^a UNIVERSITY OF ARIZONA   (United States)

^b DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0141528541     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/S15327663JCP1303_14     Document Type: Article

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