Activating the self-importance of consumer selves: Exploring identity salience effects on judgments

Journal of Consumer Research

Volumn 31, Issue 2, 2004, Pages 286-295

  Reed II, Americus ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 8744299584     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/422108     Document Type: Article

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