Identity-based motivation: Implications for action-readiness, procedural-readiness, and consumer behavior

Journal of Consumer Psychology

Volumn 19, Issue 3, 2009, Pages 250-260

  Oyserman, Daphna ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 68349155811     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2009.05.008     Document Type: Article

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