Implicit Self-Referencing: The Effect of Nonvolitional Self-Association on Brand and Product Attitude

Journal of Consumer Research

Volumn 39, Issue 1, 2012, Pages 142-156

  Perkins, Andrew W ^a   Forehand, Mark R ^b  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

^b UNIVERSITY OF WASHINGTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84861740695     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/662069     Document Type: Article

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