Demythologizing consumption practices: How consumers protect their field-dependent identity investments from devaluing Marketplace myths

Journal of Consumer Research

Volumn 37, Issue 5, 2011, Pages 791-806

  Arsel, Zeynep ^a   Thompson, Craig J ^b  

^a John Molson School of Business   (Canada)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 78751521417     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/656389     Document Type: Article

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