What we see makes us who we are: Priming ethnic self-awareness and advertising response

Journal of Marketing Research

Volumn 38, Issue 3, 2001, Pages 336-348

  Forehand, Mark R ^a   Deshpandé, Rohit ^a  

^a NONE

Author keywords

[No Author keywords available]

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EID: 0035535550     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.38.3.336.18871     Document Type: Review

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