Repeated exposure to the thin ideal and implications for the self: Two weight loss program studies

International Journal of Research in Marketing

Volumn 29, Issue 4, 2012, Pages 355-362

  Klesse, Anne Kathrin ^a   Goukens, Caroline ^b   Geyskens, Kelly ^b   de Ruyter, Ko ^b  

^a TILBURG UNIVERSITY   (Netherlands)

^b MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

Exposure to models; Goal attainability; Self concept; Thinness ideal

Indexed keywords

EID: 84870301776     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2012.06.003     Document Type: Article

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