Noticing cultural differences: Ad meanings created by target and non-target markets

Journal of Advertising

Volumn 28, Issue 1, 1999, Pages 79-93

  Grier, Sonya A ^a   Brumbaugh, Anne M ^b  

^a STANFORD UNIVERSITY   (United States)

^b CASE WESTERN RESERVE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0001863408     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1999.10673578     Document Type: Article

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