Product assortment and consumer choice: An interdisciplinary review

Foundations and Trends in Marketing

Volumn 6, Issue 1, 2011, Pages 1-61

  Chernev, Alexander ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

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EID: 84859380476     PISSN: 15550753     EISSN: 15550761     Source Type: Journal    
DOI: 10.1561/1700000030     Document Type: Review

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