The presence of variety reduces perceived quantity

Journal of Consumer Research

Volumn 36, Issue 3, 2009, Pages 406-417

  Redden, Joseph P ^a   Hoch, Stephen J ^b  

^a UNIVERSITY OF MINNESOTA   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70149110439     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/598971     Document Type: Article

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