Consumers' perceptions of the assortment offered in a grocery category: The impact of item reduction

Journal of Marketing Research

Volumn 35, Issue 2, 1998, Pages 166-176

  Broniarczyk, Susan M ^a   Hoyer, Wayne D ^a   McAlister, Leigh ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032369258     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3151845     Document Type: Article

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