When more alternatives lead to less choice

Marketing Science

Volumn 29, Issue 3, 2010, Pages 507-524

  Kuksov, Dmitri ^a   Villas Boas, J Miguel ^b  

^a WASHINGTON UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Choice; Information overload; Product line; Search

Indexed keywords

EID: 77951149348     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1090.0535     Document Type: Article

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