Product proliferation: An empirical analysis of product line determinants and market outcomes

Marketing Science

Volumn 18, Issue 2, 1999, Pages 137-153

  Bayus, Barry L ^a   Putsis Jr , William P ^b  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

Entry Deterrence; Personal Computer Industry; Product Line Pricing; Product Proliferation

Indexed keywords

EID: 0033474586     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.18.2.137     Document Type: Article

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