The mere categorization effect: How the presence of categories increases choosers' perceptions of assortment variety and outcome satisfaction

Journal of Consumer Research

Volumn 35, Issue 2, 2008, Pages 202-215

  Mogilner, Cassie ^a   Rudnick, Tamar ^b   Iyengar, Sheena S ^b  

^a STANFORD UNIVERSITY   (United States)

^b Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 47749136579     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/588698     Document Type: Article

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