Anticipated identification costs: Improving assortment evaluation by diagnostic attributes

International Journal of Research in Marketing

Volumn 24, Issue 1, 2007, Pages 77-88

  van Herpen, Erica ^a   Pieters, Rik ^b  

^a WAGENINGEN UNIVERSITY   (Netherlands)

^b TILBURG UNIVERSITY   (Netherlands)

Author keywords

Assortment evaluation; Decision costs; Diagnosticity; Extrinsic attribute; Identification costs

Indexed keywords

EID: 33847014736     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2006.09.005     Document Type: Article

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