Is obesity caused by calorie underestimation? A psychophysical model of meal size estimation

Journal of Marketing Research

Volumn 44, Issue 1, 2007, Pages 84-99

  Chandon, Pierre ^a   Wansink, Brian ^b  

^a INSEAD

^b Department of Obstetrics Gynecology   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247210807     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.44.1.84     Document Type: Article

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