Pennies-a-day: The effect of temporal reframing on transaction evaluation

Journal of Consumer Research

Volumn 24, Issue 4, 1998, Pages 395-408

  Gourville, John T ^a  

^a HARVARD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032331667     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/209517     Document Type: Article

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