The variety of an assortment

Marketing Science

Volumn 18, Issue 4, 1999, Pages 527-546

  Hoch, Stephen J ^a   Bradlow, Eric T ^a   Wansink, Brian ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Assortment; Hamming distance; Store choice; Variety

Indexed keywords

EID: 0033233935     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.18.4.527     Document Type: Article

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