Modelling the effect of purchase quantity on consumer choice of product assortment

Journal of Forecasting

Volumn 17, Issue 3-4, 1998, Pages 281-301

  Bucklin, Randolph E ^a,c   Gupta, Sunil ^b,d   Siddarth, S ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b Och Spine at New York Presbyterian Hospitals   (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

^d The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

Choice models; Demand forecasting; Scanner data analysis

Indexed keywords

EID: 0001489333     PISSN: 02776693     EISSN: None     Source Type: Journal    
DOI: 10.1002/(sici)1099-131x(199806/07)17:3/4<281::aid-for697>3.0.co;2-a     Document Type: Article

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