When are stockpiled products consumed faster? A convenience-salience framework of postpurchase consumption incidence and quantity

Journal of Marketing Research

Volumn 39, Issue 3, 2002, Pages 321-335

  Chandon, Pierre ^a   Wansink, Brian ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036693260     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.39.3.321.19111     Document Type: Article

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