The effect of new product features on brand choice

Journal of Marketing Research

Volumn 33, Issue 1, 1996, Pages 36-46

  Nowlis, Stephen M ^a   Simonson, Itamar ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030517781     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152011     Document Type: Article

References (23)

1. Coombs, Clyde H. and George S. Avrunin (1977), "Single-Peaked Functions and the Theory of Preference," Psychological Review, 84(2), 216-30.
2. Dhar, Ravi and Itamar Simonson (1992), "The Effect of the Focus of Comparison on Consumer Preferences," Journal of Marketing Research, 29 (November), 430-40.
3. Gati, Itamar and Amos Tversky (1984), "Weighting Common and Distinctive Features in Perceptual and Conceptual Judgments," Cognitive Psychology, 16, 341-70.
4. Gatignon, Hubert and Thomas S. Robertson (1991), "Innovative Decision Processes," in Handbook of Consumer Behavior, T. S. Robertson and H. H. Kassarjian, eds. Englewood Cliffs, NJ: Prentice-Hall, 316-48.
5. _ and _ (1993), "The Impact of Risk and Competition on Choice of Innovations, Marketing Letters, 4 (3), 191-204.
6. Guadagni, Peter M. and John D. C. Little (1983), "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, 2 (3), 203-38.
7. Herr, Paul M. (1989), "Priming Price: Prior Knowledge and Context Effects," Journal of Consumer Research, 16 (June), 67-75.
8. Houston, David A., Steven Sherman, and Sara M. Baker (1989), "The Influence of Unique Features and Direction of Comparison on Preferences," Journal of Experimental Social Psychology, 25 (3), 121-41.
9. Hoyer, Wayne D. (1984), "An Examination of Consumer Decision Making for a Common Repeat Purchase Product," Journal of Consumer Research, 11 (4), 822-29.
10. Huber, Joel, Morris B. Holbrook, and Barbara Kahn (1986), "Effects of Competitive Context and of Additional Information on Price Sensitivity," Journal of Marketing Research, 23 (August), 250-60.
11. Keppel, Geoffrey (1991), Design and Analysis: A Researcher's Handbook, 3d ed. Englewood Cliffs, NJ: Prentice-Hall.
12. Lynch, John G., Jr., Dipankar Chakravarti, and Anusree Mitra (1991), "Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?" Journal of Consumer Research, 18 (3), 284-97.
13. Martin, Leonard L., John J. Seta, and Rick A. Crelia (1990), "Assimilation and Contrast as a Function of People's Willingness and Ability to Expend Effort in Forming an Impression," Journal of Personality and Social Psychology, 59 (1), 27-37.
14. McCardle, Kevin F. (1985), "Information Acquisition and the Adoption of New Technology," Management Science, 31 (11), 1372-89.
15. Meyer, Robert J. (1981), "A Model of Multiattribute Judgment Under Attribute Uncertainty and Information Constraint," Journal of Marketing Research, 18 (November), 428-41.
16. _ and Arvind Sathi (1985), "A Multiattribute Model of Consumer Choice During Product Learning," Marketing Science, 4(1), 41-61.
17. Monroe, Kent B. (1990), Pricing: Making Profitable Decisions, 2d ed. New York: McGraw-Hill.
18. Rogers, Everett M. (1983), Diffusion of Innovations, 3d ed. New York: The Free Press.
19. Sherif, Muzafer and Carl D. Hovland (1961), Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change. New Haven, CT: Yale University Press.
20. Simonson, Itamar (1989), "Choice Based on Reasons: The Case of Attraction and Compromise Effects," Journal of Consumer Research, 16 (September), 158-74.
21. Srull, Thomas K. and Robert S. Wyer, Jr. (1989), "Person Memory and Judgment," Psychological Review, 96 (1), 58-83.
22. Tetlock, Philip E., Linda Skitka, and Richard Boettger (1989), "Social and Cognitive Strategies for Coping with Accountability: Conformity, Complexity, and Bolstering," Journal of Personality and Social Psychology, 57 (4), 632-40.
23. Torgerson, Warren S. (1958), Theory and Methods of Scaling. New York: John Wiley & Sons.