Variety for sale: Mass customization or mass confusion?

Journal of Retailing

Volumn 74, Issue 4, 1998, Pages 491-513

  Huffman, Cynthia ^a   Kahn, Barbara E ^b  

^a UNIVERSITY OF DELAWARE   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032165489     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0022-4359(99)80105-5     Document Type: Article

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