More choice is better: Effects of assortment size and composition on assortment evaluation

International Journal of Research in Marketing

Volumn 22, Issue 1, 2005, Pages 45-60

  Oppewal, Harmen ^a   Koelemeijer, Kitty ^b  

^a MONASH UNIVERSITY   (Australia)

^b NYENRODE BUSINESS UNIVERSITY   (Netherlands)

Author keywords

Assortment perception; Consumer purchase behavior; Retailing; Store assortments; Store image

Indexed keywords

EID: 14644422677     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2004.03.002     Document Type: Article

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