Category management and coordination in retail assortment planning in the presence of basket shopping consumers

Management Science

Volumn 53, Issue 6, 2007, Pages 934-951

  Cachon, Gérard P ^a   Kök, A Gürhan ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b DUKE UNIVERSITY   (United States)

Author keywords

Assortment planning; Game theory; Optimization

Indexed keywords

ASSORTMENT PLANNING; CATEGORY MANAGEMENT; POINT-OF-SALE DATA;

CUSTOMER SATISFACTION; GAME THEORY; MANAGERS; OPTIMIZATION; PLANNING; PROFITABILITY; RETAIL STORES; SALES;

INDUSTRIAL MANAGEMENT;

EID: 38549127766     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1060.0661     Document Type: Article

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