The variety of an assortment: An extension to the attribute-based approach

Marketing Science

Volumn 21, Issue 3, 2002, Pages 331-341

  Van Herpen, Erica ^a   Pieters, Rik ^a  

^a WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

Product Assortment; Retailing; Variety Measurement; Variety Perception

Indexed keywords

EID: 0036592449     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.21.3.331.144     Document Type: Article

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