Order in product customization decisions: Evidence from field experiments

Journal of Political Economy

Volumn 118, Issue 2, 2010, Pages 274-299

  Levav, Jonathan ^a   Heitmann, Mark ^b   Herrmann, Andreas ^c   Iyengar, Sheena ^a  

^a Och Spine at New York Presbyterian Hospitals   (United States)

^b UNIVERSITY OF KIEL   (Germany)

^c UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

[No Author keywords available]

Indexed keywords

AUTOMOBILE; DESIGN; PRICE DYNAMICS;

EID: 77952940917     PISSN: 00223808     EISSN: None     Source Type: Journal    
DOI: 10.1086/652463     Document Type: Article

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