Assortment size and option attractiveness in consumer choice among retailers

Journal of Marketing Research

Volumn 46, Issue 3, 2009, Pages 410-420

  Chernev, Alexander ^a   Hamilton, Ryan ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b EMORY UNIVERSITY   (United States)

Author keywords

Assortment; Consumer behavior; Consumer choice; Context effects; Retailing

Indexed keywords

EID: 68649114095     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.3.410     Document Type: Article

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