Review of the theoretical underpinnings of loyalty programs

Journal of Consumer Psychology

Volumn 21, Issue 3, 2011, Pages 256-276

  Henderson, Conor M ^a   Beck, Joshua T ^a   Palmatier, Robert W ^a  

^a UNIVERSITY OF WASHINGTON   (United States)

Author keywords

Habit; Loyalty programs; Relationship; Relationship marketing; Status

Indexed keywords

EID: 79958830167     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2011.02.007     Document Type: Review

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