Consumer brand relationships: An investigation of two alternative models

Journal of the Academy of Marketing Science

Volumn 36, Issue 4, 2008, Pages 443-472

  Breivik, Einar ^a   Thorbjørnsen, Helge ^a  

^a NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

Author keywords

Consumer brand relationships; Habit persistence; Metaphoric transfer; Model comparison

Indexed keywords

EID: 56749105800     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-008-0115-z     Document Type: Article

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