Loyalty programs and a sense of community

Journal of Services Marketing

Volumn 19, Issue 4, 2005, Pages 222-233

  Rosenbaum, Mark S ^a   Ostrom, Amy L ^b   Kuntze, Ronald ^c  

^a UNIVERSITY OF HAWAII   (United States)

^b ARIZONA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF TAMPA   (United States)

Author keywords

Brand loyalty; Brand management; Communities; Customer satisfaction; Loyalty schemes

Indexed keywords

EID: 22544475299     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040510605253     Document Type: Article

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