Inherently loyal or easily bored?: Nonconscious activation of consistency versus variety-seeking behavior

Journal of Consumer Psychology

Volumn 21, Issue 1, 2011, Pages 38-48

  Fishbach, Ayelet ^a   Ratner, Rebecca K ^b   Zhang, Ying ^c  

^a UNIVERSITY OF CHICAGO   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

^c UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Consistency; Framing; Loyalty; Mental construal; Nonconscious effects; Variety seeking

Indexed keywords

EID: 79551480410     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2010.09.006     Document Type: Article

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