Understanding the relational ecosystem in a connected world

The Connected Customer: The Changing Nature of Consumer and Business Markets

Volumn , Issue , 2011, Pages 37-76

  Henderson, Conor M ^a   Palmatier, Robert W ^a  

^a UNIVERSITY OF WASHINGTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84921283564     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203863565     Document Type: Chapter

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