Pleasurable surprises: A cross-cultural study of consumer responses to unexpected incentives

Journal of Consumer Research

Volumn 36, Issue 5, 2010, Pages 792-805

  Valenzuela, Ana ^a   Mellers, Barbara ^b   Strebel, Judi ^c  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c SAN FRANCISCO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77950235423     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/605592     Document Type: Article

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