Of frog wines and frowning watches: Semantic priming, perceptual fluency, and brand evaluation

Journal of Consumer Research

Volumn 34, Issue 6, 2008, Pages 819-831

  Labroo, Aparna A ^a   Dhar, Ravi ^b   Schwarz, Norbert ^c,d  

^a UNIVERSITY OF CHICAGO   (United States)

^b YALE SCHOOL OF MANAGEMENT   (United States)

^c UNIVERSITY OF MICHIGAN   (United States)

^d UNIVERSITY OF MICHIGAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 42549119092     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/523290     Document Type: Article

References (37)

1. Allport, Gordon (1955), "Realms of Value: A Critique of Human Civilization," Journal of Abnormal and Social Psychology, 50 (1), 154-56.
2. Baron, Reuben M. and David A. Kenny (1986), "The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations," Journal of Personality and Social Psychology, 51 (6), 1173-82.
3. Bornstein, Robert F. (1989), "Exposure and Affect: Overview and Meta-analysis of Research, 1968-1987," Psychological Bulletin, 106 (September), 265-89.
4. Bruner, Jerome S. and Cecile C. Goodman (1947), "Values and Need as Organizing Factors in Perception," Journal of Abnormal and Social Psychology, 42 (2), 33-44.
5. Bruner, Jerome S. and A. Leigh Minturn (1955), "Perceptual Identification and Perceptual Organization," Journal of General Psychology, 53 (2), 21-28.
6. Guthrie, Stewart (1993), Faces in the Clouds, New York: Oxford.
7. Higgins, E. Tory (1996), "Knowledge Activation: Accessibility, Applicability, and Salience," in Social Psychology: Handbook of Basic Principles, ed. E. Tory Higgins and Arie Kruglanski, New York: Guilford, 133-68.
8. Higgins, E. Tory, William S. Rholes, and Carl R. Jones (1977), "Category Accessibility and Impression Formation," Journal of Experimental Social Psychology, 13 (March), 141-54.
9. Jacoby, Larry L. and Mark Dallas (1981), "On the Relationship between Autobiographical Memory and Perceptual Learning," Journal of Experimental Psychology: General, 110 (September), 306-40.
10. Janiszewski, Chris (1993), "Preattentive Mere Exposure Effects," Journal of Consumer Research, 20 (3), 376-92.
11. Janiszewski, Chris and Tom Meyvis (2001), "Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment," Journal of Consumer Research, 28 (June), 18-32.
12. Keller, Kevin L., Susan E. Heckler, and Michael J. Houston (1998), "The Effects of Brand Name Suggestiveness on Advertising Recall," Journal of Marketing, 62 (January), 48-57.
13. Labroo, Aparna A. and Angela Y. Lee (2006), "Between Two Brands: A Goal-Fluency Account of Brand Evaluation," Journal of Marketing Research, 53 (August), 374-85.
14. Lee, Angela Y. (2001), "The Mere Exposure Effect: An Uncertainty Reduction Explanation Revisited," Personality and Social Psychology Bulletin, 27 (10), 1255-66.
15. _ (2002), "Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice," Journal of Marketing Research, 39 (4), 440-54.
16. Lee, Angela Y. and Aparna A. Labroo (2004), "The Effect of Conceptual and Perceptual Fluency on Brand Evaluation," Journal of Marketing Research, 49 (May), 151-65.
17. Mandler, George, Yoshio Nakamura, and Billy J. Van Zandt (1987), "Nonspecific Effects of Exposure to Stimuli That Cannot Be Recognized," Journal of Experimental Psychology: Learning, Memory, and Cognition, 13 (October), 646-48.
18. McDermott, Kathleen (1997), "Priming on Perceptual Implicit Memory Tests Can Be Achieved through Presentation of Associates," Psychonomic Bulletin and Review, 4 (4), 582-86.
19. McQuarrie, Edward F. and David G. Mick (1996), "Figures of Rhetoric in Advertising Language," Journal of Consumer Research, 22 (March), 424-37.
20. Pham, Michel T. (2004), "The Logic of Feeling," Journal of Consumer Psychology, 14 (4), 360-69.
21. Podgorny, Peter and Roger N. Shepard (1978), "Functional Representations Common to Visual Perception and Imagination," Journal of Experimental Psychology: Human Perception and Performance, 4 (1), 21-35.
22. Reber, Rolf, Norbert Schwarz, and Piotr Winkielman (2004), "Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience?" Personality and Social Psychology Review, 8 (4), 364-82.
23. Reber, Rolf, Piotr Winkielman, and Norbert Schwarz (1998), "Effects of Perceptual Fluency on Affective Judgments," Psychological Science, 29 (1), 45-48.
24. Schwarz, Norbert (2004), "Metacognitive Experiences in Consumer Judgment and Decision Making," Journal of Consumer Psychology, 14 (4), 332-48.
25. Schwarz, Norbert and Gerald L. Clore (1996), "Feelings and Phenomenal Experiences," in Social Psychology: Handbook of Basic Principles, ed. E. Tory Higgins and Arie W. Kruglanski, New York: Guilford.
26. Seamon, John G., Pepper C. Williams, Michael J. Crowley, Irene J. Kim, Samantha A. Langer, Peter J. Orne, and Dana L. Wishengrad (1995), "The Mere Exposure Effect Is Based on Implicit Memory: Effects of Stimulus Type, Encoding Conditions, and Number of Exposures on Recognition and Affect Judgments," Journal of Experimental Psychology: Learning, Memory, and Cognition, 21 (3), 711-21.
27. Shapiro, Stewart (1999), "When an Ad's Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure," Journal of Consumer Research, 26 (June), 16-36.
28. Shapiro, Stewart, Deborah J. MacInnis, and Susan Heckler (1997), "The Effects of Incidental Ad Exposure on the Formation of Consideration Sets," Journal of Consumer Research, 24 (June), 94-104.
29. Shepard, Roger N. (1978), "The Mental Image," American Psychologist, 33 (2), 125-37.
30. Srull, Thomas K. and Robert S. Wyer (1979), "The Role of Category Accessibility in the Interpretation of Information about Persons: Some Determinants and Implications," Journal of Personality and Social Psychology, 37 (10), 1660-72.
31. Walker, Rob (2006), "Animal Pragmatism," New York Times, April 23.
32. Whittlesea, Bruce W. A. (1993), "Illusions of Familiarity," Journal of Experimental Psychology: Learning, Memory, and Cognition, 19 (6), 1235-53.
33. Winkielman, Piotr, and John T. Cacioppo (2001), "Mind at Ease Puts a Smile on the Face: Psychophysiological Evidence That Processing Facilitation Elicits Positive Affect," Journal of Personality and Social Psychology, 81 (December), 989-1013.
34. Winkielman, Piotr and Tedra A. Fazendeiro (2003), "The Role of Conceptual Fluency in Preference and Memory," working paper, Department of Psychology, University of California, San Diego, CA 92093.
35. Winkielman, Piotr, Norbert Schwarz, Tedra A. Fazendeiro, and Rolf Reber (2003), "The Hedonic Marking of Processing Fluency: Implications for Evaluative Judgment," in The Psychology of Evaluation: Affective Processes in Cognition and Emotion, ed. Jochen Musch and Karl Christoph Klauer, Mahwah, NJ: Erlbaum, 189-217.
36. Zajonc, Robert B. (1968), "Attitudinal Effects of Mere Exposure," Journal of Personality and Social Psychology Monographs, 9 (No. 2, Part 2), 1-27.
37. _ (1980), "Feeling and Thinking: Preferences Need No Inferences," American Psychologist, 35 (2), 151-75.