No one wants to look cheap: Trade-offs between social disincentives and the economic and psychological incentives to redeem coupons

Journal of Consumer Psychology

Volumn 15, Issue 4, 2005, Pages 295-306

  Ashworth, Laurence ^a,c   Darke, Peter R ^b   Schaller, Mark ^b  

^a QUEEN S UNIVERSITY   (Canada)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^c QUEEN S UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 30544449458     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp1504_4     Document Type: Article

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