-
1
-
-
77956839363
-
Inequity in social exchange
-
In L. Berkowitz (Ed.), New York: Academic Press
-
Adams, J. S. (1965). Inequity in social exchange. In L. Berkowitz (Ed.), Advances in experimental social psychology, Vol. 2 (pp. 267-299). New York: Academic Press.
-
(1965)
Advances in experimental social psychology
, vol.2
, pp. 267-299
-
-
Adams, J.S.1
-
3
-
-
33750484663
-
Does attitudinal loyalty influence behavioural loyalty? A theoretical and empirical study
-
Bandyopadhyay, S., & Martell, M. (2007). Does attitudinal loyalty influence behavioural loyalty? A theoretical and empirical study. Journal of Retailing & Consumer Services, 14, 35-44.
-
(2007)
Journal of Retailing & Consumer Services
, vol.14
, pp. 35-44
-
-
Bandyopadhyay, S.1
Martell, M.2
-
4
-
-
84951659358
-
Relationship marketing of services: Growing interest, emerging perspectives
-
Berry, L. L. (1995). Relationship marketing of services: Growing interest, emerging perspectives. Journal of the Academy of Marketing Research, 23, 236-245.
-
(1995)
Journal of the Academy of Marketing Research
, vol.23
, pp. 236-245
-
-
Berry, L.L.1
-
5
-
-
0003608762
-
-
Englewood Cliffs, NJ: Prentice-Hall
-
Blattberg, R. C., & Neslin, S. A. (1990). Sales promotion: Concepts, methods, and strategies. Englewood Cliffs, NJ: Prentice-Hall.
-
(1990)
Sales promotion: Concepts, methods, and strategies
-
-
Blattberg, R.C.1
Neslin, S.A.2
-
6
-
-
23044520418
-
Implications of loyalty program membership and service experiences for customer retention and value
-
Bolton, R. N., Kannan, P. K., & Bramlett, M. D. (2000). Implications of loyalty program membership and service experiences for customer retention and value. Journal of the Academy of Marketing Science, 28, 95-108.
-
(2000)
Journal of the Academy of Marketing Science
, vol.28
, pp. 95-108
-
-
Bolton, R.N.1
Kannan, P.K.2
Bramlett, M.D.3
-
7
-
-
0033247749
-
Perceptions of price unfairness: Antecedents and consequences
-
Campbell, M. C. (1999). Perceptions of price unfairness: Antecedents and consequences. Journal of Marketing Research, 36, 187-199.
-
(1999)
Journal of Marketing Research
, vol.36
, pp. 187-199
-
-
Campbell, M.C.1
-
8
-
-
0036872960
-
Fair process revisited: Differential effects of interactional and procedural justice in the presence of social comparison information
-
Collie, T., Bradley, G., & Sparks, B. A. (2002). Fair process revisited: Differential effects of interactional and procedural justice in the presence of social comparison information. Journal of Experimental Social Psychology, 38, 545-555.
-
(2002)
Journal of Experimental Social Psychology
, vol.38
, pp. 545-555
-
-
Collie, T.1
Bradley, G.2
Sparks, B.A.3
-
9
-
-
0001500466
-
Brand loyalty-what, where, how much?
-
Cunningham, R. M. (1956). Brand loyalty-what, where, how much? Harvard Business Review, 34, 116-128.
-
(1956)
Harvard Business Review
, vol.34
, pp. 116-128
-
-
Cunningham, R.M.1
-
10
-
-
0002738760
-
A two-dimensional concept of brand loyalty
-
Day, G. S. (1969). A two-dimensional concept of brand loyalty. Journal of Advertising Research, 9, 29-35.
-
(1969)
Journal of Advertising Research
, vol.9
, pp. 29-35
-
-
Day, G.S.1
-
11
-
-
18844385773
-
Deal-prone consumers' response to promotion: The effects of relative and absolute promotion value
-
DelVecchio, D. (2005). Deal-prone consumers' response to promotion: The effects of relative and absolute promotion value. Psychology & Marketing, 22, 373-391.
-
(2005)
Psychology & Marketing
, vol.22
, pp. 373-391
-
-
DelVecchio, D.1
-
12
-
-
0037345520
-
Assessing the impact of a retailer's relationship efforts on consumers' attitudes and behavior
-
De Wulf, K., & Odekerken-Schröder, G. (2003). Assessing the impact of a retailer's relationship efforts on consumers' attitudes and behavior. Journal of Retailing and Consumer Services, 10, 95-108.
-
(2003)
Journal of Retailing and Consumer Services
, vol.10
, pp. 95-108
-
-
De Wulf, K.1
Odekerken-Schröder, G.2
-
13
-
-
0035637894
-
Investments in consumer relationships: A cross-country and cross-industry exploration
-
De Wulf, K., Odekerken-Schröder, G., & Iacobucci, D. (2001). Investments in consumer relationships: A cross-country and cross-industry exploration. Journal of Marketing, 65, 33-50.
-
(2001)
Journal of Marketing
, vol.65
, pp. 33-50
-
-
De Wulf, K.1
Odekerken-Schröder, G.2
Iacobucci, D.3
-
14
-
-
77951516228
-
Customer loyalty: Toward an integrated conceptual framework
-
Dick, A. S., & Basu, K. (1994). Customer loyalty: Toward an integrated conceptual framework. Journal of the Academy of Marketing Science, 22, 99-113.
-
(1994)
Journal of the Academy of Marketing Science
, vol.22
, pp. 99-113
-
-
Dick, A.S.1
Basu, K.2
-
15
-
-
0002678948
-
Impact of deals and deal retraction on brand switching
-
Dodson, J. A., Tybout, A. M., & Sternthal, B. (1978). Impact of deals and deal retraction on brand switching. Journal of Marketing Research, 15, 72-81.
-
(1978)
Journal of Marketing Research
, vol.15
, pp. 72-81
-
-
Dodson, J.A.1
Tybout, A.M.2
Sternthal, B.3
-
16
-
-
0036693221
-
Do we care what others get? A behaviorist approach to targeted promotions
-
Feinberg, F. M., Krishna, A., & Zhang, Z. J. (2002). Do we care what others get? A behaviorist approach to targeted promotions. Journal of Marketing Research, 39, 277-291.
-
(2002)
Journal of Marketing Research
, vol.39
, pp. 277-291
-
-
Feinberg, F.M.1
Krishna, A.2
Zhang, Z.J.3
-
17
-
-
0001125773
-
A comparison of market share models and estimation procedures
-
Ghosh, A., Neslin, S.,& Shoemaker, R. (1984). A comparison of market share models and estimation procedures. Journal of Marketing Research, 21, 202-210.
-
(1984)
Journal of Marketing Research
, vol.21
, pp. 202-210
-
-
Ghosh, A.1
Neslin, S.2
Shoemaker, R.3
-
18
-
-
33750988231
-
The role of loyalty programs in behavioral and affective loyalty
-
Gómez, B. G., Arranz, A. G., & Cillán, J. G. (2006). The role of loyalty programs in behavioral and affective loyalty. Journal of Consumer Marketing, 23, 387-396.
-
(2006)
Journal of Consumer Marketing
, vol.23
, pp. 387-396
-
-
Gómez, B.G.1
Arranz, A.G.2
Cillán, J.G.3
-
19
-
-
84986797819
-
Increasing repurchase rates: A reappraisal of coupon effects
-
Graham, J. (1994). Increasing repurchase rates: A reappraisal of coupon effects. Psychology & Marketing, 11, 533-547.
-
(1994)
Psychology & Marketing
, vol.11
, pp. 533-547
-
-
Graham, J.1
-
21
-
-
0035534371
-
Adjustments in performance measures: Distributive and procedural justice effects on outcome satisfaction
-
Huffman, C.,& Cain, L. (2001). Adjustments in performance measures: Distributive and procedural justice effects on outcome satisfaction. Psychology & Marketing, 18, 593-615.
-
(2001)
Psychology & Marketing
, vol.18
, pp. 593-615
-
-
Huffman, C.1
Cain, L.2
-
22
-
-
0000392962
-
An application of equity theory buyer-seller exchange situation
-
Huppertz, J.W., Arenson, S. J., & Evans, R. H. (1978). An application of equity theory buyer-seller exchange situation. Journal of Marketing Research, 15, 250-260.
-
(1978)
Journal of Marketing Research
, vol.15
, pp. 250-260
-
-
Huppertz, J.W.1
Arenson, S.J.2
Evans, R.H.3
-
25
-
-
68049114083
-
The impacts of alternative operationalizations of brand loyalty in scanner data
-
Kim,D.,& Park, H. S. (1996). The impacts of alternative operationalizations of brand loyalty in scanner data. Korean Management Review, 35, 341-363.
-
(1996)
Korean Management Review
, vol.35
, pp. 341-363
-
-
Kim, D.1
Park, H.S.2
-
26
-
-
0004271816
-
-
New York: Columbia University Press
-
Lancaster, K. (1971). Consumer demand. New York: Columbia University Press.
-
(1971)
Consumer demand
-
-
Lancaster, K.1
-
27
-
-
84986869903
-
Customer complaint situations: An equity theory perspective
-
Lapidus, R., & Pinkerton, L. (1995). Customer complaint situations: An equity theory perspective. Psychology & Marketing, 12, 105-122.
-
(1995)
Psychology & Marketing
, vol.12
, pp. 105-122
-
-
Lapidus, R.1
Pinkerton, L.2
-
28
-
-
33847065381
-
Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for selfselecting members
-
Leenheer, J., van Heerde, H. J., Bijmolt, T. H. A., & Smidts, A. (2007). Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for selfselecting members. International Journal of Research in Marketing, 24, 31-47.
-
(2007)
International Journal of Research in Marketing
, vol.24
, pp. 31-47
-
-
Leenheer, J.1
van Heerde, H.J.2
Bijmolt, T.H.A.3
Smidts, A.4
-
29
-
-
0002642722
-
Consumer promotions and the acceleration of product purchases
-
Neslin, S. A., Henderson, C., & Quelch, J. (1985). Consumer promotions and the acceleration of product purchases. Marketing Science, 4, 147-165.
-
(1985)
Marketing Science
, vol.4
, pp. 147-165
-
-
Neslin, S.A.1
Henderson, C.2
Quelch, J.3
-
32
-
-
33750716003
-
Consumers' perceptions of fairness and the resultant effect on customer satisfaction
-
Severt, D. E., & Rompf, P. D. (2006). Consumers' perceptions of fairness and the resultant effect on customer satisfaction. Journal of Hospitality & Leisure Marketing, 15, 101-121.
-
(2006)
Journal of Hospitality & Leisure Marketing
, vol.15
, pp. 101-121
-
-
Severt, D.E.1
Rompf, P.D.2
-
33
-
-
0031537204
-
Loyalty programs and their impact on repeat purchase loyalty patterns
-
Sharp, B., & Sharp,A. (1997). Loyalty programs and their impact on repeat purchase loyalty patterns. International Journal of Research in Marketing, 14, 473-486.
-
(1997)
International Journal of Research in Marketing
, vol.14
, pp. 473-486
-
-
Sharp, B.1
Sharp, A.2
-
34
-
-
8644281056
-
The price is unfair! A conceptual framework of price fairness perceptions
-
Xia, L., Monroe, K. B., & Cox, J. L. (2004). The price is unfair! A conceptual framework of price fairness perceptions. Journal of Marketing, 68, 1-15.
-
(2004)
Journal of Marketing
, vol.68
, pp. 1-15
-
-
Xia, L.1
Monroe, K.B.2
Cox, J.L.3
-
35
-
-
2442538190
-
What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty
-
Yi, Y., & La, S. (2004). What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty. Psychology & Marketing, 21, 351-373.
-
(2004)
Psychology & Marketing
, vol.21
, pp. 351-373
-
-
Yi, Y.1
La, S.2
|