Does exclusivity always pay off? Exclusive price promotions and consumer response

Journal of Marketing

Volumn 74, Issue 2, 2010, Pages 121-132

  Barone, Michael J ^a   Roy, Tirthankar ^b  

^a UNIVERSITY OF LOUISVILLE   (United States)

^b IOWA STATE UNIVERSITY   (United States)

Author keywords

Customer company relationships; Customized price promotions; Gender; Self construal; Targeted deals

Indexed keywords

EID: 77949527988     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.74.2.121     Document Type: Article

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