The COLLOQUY loyalty marketing census: Sizing up the US loyalty marketing industry

Journal of Consumer Marketing

Volumn 24, Issue 5, 2007, Pages 313-321

  Ferguson, Rick ^a   Hlavinka, Kelly ^a  

^a COLLOQUY ^*  (United States)

Author keywords

Customer loyalty; Loyalty schemes; Relationship marketing; United States of America

Indexed keywords

EID: 34547685700     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760710773139     Document Type: Article

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