The fit of thinking style and situation: New measures of situation-specific experiential and rational cognition

Journal of Consumer Research

Volumn 36, Issue 1, 2009, Pages 56-72

  Novak, Thomas P ^a   Hoffman, Donna L ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67649229771     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/596026     Document Type: Article

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