Exporting services successfully: Antecedents and performance implications of customer relationships

Journal of International Marketing

Volumn 18, Issue 1, 2010, Pages 86-108

  Sichtmann, Christina ^a   Von Selasinsky, Maren ^b  

^a UNIVERSITY OF VIENNA   (Austria)

^b FREIE UNIVERSITÄT BERLIN   (Germany)

Author keywords

Cross border customer relationships; Experf scale; Export performance; Relationship marketing; Services export

Indexed keywords

EID: 77749240104     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.18.1.86     Document Type: Article

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