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Volumn 27, Issue 5, 1996, Pages 1005-1032

Trust and performance in cross-border marketing partnerships: A behavioral approach

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EID: 0030366865     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8490161     Document Type: Article
Times cited : (545)

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