International marketing managers' cultural sensitivity: Relevance, training requirements and a pragmatic training concept

International Business Review

Volumn 10, Issue 6, 2001, Pages 597-614

  Holzmüller, Hartmut H ^a   Stöttinger, Barbara ^b  

^a TU DORTMUND UNIVERSITY   (Germany)

^b VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Cultural sensitivity; Cultural standards; International management training

Indexed keywords

EID: 18044400124     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-5931(01)00034-8     Document Type: Article

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