A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships

Industrial Marketing Management

Volumn 35, Issue 1, 2006, Pages 57-71

  Lindgreen, Adam ^a   Palmer, Roger ^b   Vanhamme, Joëlle ^c   Wouters, Joost ^a  

^a EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b CRANFIELD UNIVERSITY   (United Kingdom)

^c ERASMUS UNIVERSITY   (Netherlands)

Author keywords

Assessment tool; CRM; Customer relationship management; Relationships; Transactions

Indexed keywords

EID: 30344485170     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.08.008     Document Type: Article

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