The role of culture and purchase motivation in service encounter evaluations

Journal of Services Marketing

Volumn 13, Issue , 1999, Pages 376-389

  Mattila, Anna S ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Consumer attitudes; Hotel and catering; International marketing; National cultures; Service quality; Services marketing

Indexed keywords

EID: 84986078052     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049910282655     Document Type: Article

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